Home broadband access operators extend key control points to residential home business, which is an important resource for the competition of the whole business and an important entry point for obtaining a large number of short-distance connections in users‘ life scenes. Because of this, the operator will not hesitate to do everything, and even began to "give away" blood to grab the home wide market share. After the first half of this year, China mobile and China telecom also raised their broadband development targets for this year. One is fighting for the top spot and the other is fighting for the top spot. No matter which has acquired the position of the market leader, if you do not fully develop the user, the top position is not easy to maintain. However, while these parties actively seize the fixed-line home broadband market, rural broadband access users showed the first negative growth since 2018. Data from the ministry of industry and information technology show that the number of Internet broadband users increased by 5.11 million in October, 5.56 million in urban areas and 440,000 in rural areas.

During the same period, both the net increase of fixed-line broadband access users and the net increase of urban broadband access users showed positive growth, with the exception of the negative growth of rural broadband access users in October. Relative to the white-hot competition in urban broadband market, rural broadband also belongs to the blue sea. If able to eliminate error statistics, we think that the most likely reasons include: a large number of previous experience due pin subscribers, unlimited package after sinking into the rural market in home wide pin households, rural northern winter home wide users caused by seasonal migration to the cities the pin households, urbanization of rural to urban migration caused by the pin subscribers, young workforce mobile broadband for fixed network after returning home wide alternative pin. As for the growth trend of rural broadband access users in the rest of the year and for a long period of time in the future, we still need more data to make more reasonable predictions.